McCormick believes that this degree of commitment to sustainable practices (the product is also vegan, comes in fully recyclable jars, and is produced locally in L.A.) will give Bite an edge. In the meantime, she claims, one billion toothpaste tubes end up in.
In fact, according to the entrepreneurs, the first toothpaste tube was actually invested in 1886 and hasn't changed much since. Despite receiving several acquisition and investment offers (including one from Mark Cuban when she appeared on Shark Tank), and the introduction of competing products from Colgate and Unilever, McCormick and cofounder and COO Asher Hunt have retained 100% ownership of the company-enabling them to make environment-first choices about the product that might temporarily affect the bottom line but ultimately make the product more sustainable, such as dropping palm oil from its ingredient list. Bite Toothpaste Bits claims to be a re-invention of a product that hasn't seen much change in one hundred years. The company, Bite Toothpaste Bits, did more than $3 million in revenue in 2019.
#BITE TOOTHPASTE BITS. FREE#
But shortly after McCormick splurged on a tablet-making machine and began selling her chewable product via Etsy and a website, she was featured in a Women’s Health video that went viral, and sales skyrocketed. Bite Toothpaste Bits SuperNail Bite No More Squigle Tooth Builder SLS Free Toothpaste (Stops Tooth Sensitivity) Prevents Canker Sores, Cavities, Perioral. “At the time, this was just a hobby,” she says.
Horrified, she began tinkering with alternatives, such as jarred toothpaste powder and dried toothpaste balls piped from pastry bags.
#BITE TOOTHPASTE BITS. TV#
While traveling for work as a TV producer two years ago, Lindsay McCormick noticed the number of travel-size toothpastes she was throwing away every month. Made with vegan-friendly ingredients like nano hydroxyapatite and xylitol, our reinvented, naturally whitening CocoMango-flavored toothpaste Bits will keep.
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